I. Purpose of the Event
Through the public activities of the “Smile Power,” to generate word-of-mouth publicity and achieve dissemination effects, further expanding the brand’s awareness and reputation within a certain range.
II. Event Duration: xx Month xx Day – xx Day (Registration for the event is open during this period, with consumption at the clinic before xx Month xx Day.)
III. Event Venue: Store Customer Gathering
IV. xx Dental Group Opening Event Promotion
Valentine’s Customized Gift: $xxx Care for Children’s Oral Health Value Package:
Package includes:
Lifetime dental records establishment fee, clinic registration fee
xx Dental customized oral care travel kit (1 set)
Digital panoramic imaging (1 session)
Regular professional oral examinations, preventive advice, and plans (lifetime)
Pit and fissure sealing (4 teeth, once each)
Oral health education (1 session)
Full mouth fluoride protection (1 session)
Usable at all 7 clinics
Event Purpose: Utilize the children’s care package to promote overall sales in-store, attracting potential customers interested in dental care to experience in-store services, and subsequently develop further consumption through maintenance.
Valentine’s Day KISS Gift: $xxx Super Value Teeth Cleaning Package:
Package includes:
Lifetime dental records establishment fee, clinic registration fee
xx Dental customized oral care travel kit (1 set)
Digital panoramic imaging (1 session)
Professional oral examination, preventive advice, and plan (1 session)
International standard dental “four-handed” cleaning service: ultrasonic cleaning/polishing (1 session)
Oral health education (1 session)
Usable at all 7 clinics
Event Purpose: Utilize the teeth cleaning package to promote overall sales online, attracting potential customers interested in dental care to experience in-store services, and subsequently develop further consumption through maintenance.
Valentine’s Day Gift: $xxx Super Value Teeth Whitening Package:
Package includes:
Lifetime dental records establishment fee, clinic registration fee
xx Dental customized oral care travel kit (1 set)
Digital panoramic imaging (1 session)
Professional physician oral examination, preventive advice, and oral health care plan (1 session)
International standard dental “four-handed” cleaning service: ultrasonic cleaning/polishing (1 session)
Usable at all 7 clinics
Event Purpose: Utilize the teeth cleaning package to promote overall sales online, attracting potential customers interested in dental care to experience in-store services, and subsequently develop further consumption through maintenance.
Marketing Strategy:
Social Media Promotion:
Promote the Valentine’s Day offers and activities on our clinic’s social media channels (Facebook, Instagram, etc.)
Encourage followers to share their Valentine’s Day dental experiences using specific hashtags
Email Marketing:
Send out targeted email campaigns to existing customers, informing them about the Valentine’s Day promotions and encouraging them to book appointments
Local Advertising:
Advertise the Valentine’s Day promotions in local newspapers, magazines, and community websites
Distribute flyers and posters in strategic locations around the community
Collaboration with Local Businesses:
Partner with local businesses (e.g., florists, restaurants) for cross-promotional activities and offers
Offer joint promotions or discounts to customers who visit both our clinic and the partner businesses
Evaluation:
Monitor appointment bookings and sales during the promotion period
Collect feedback from customers about their experience with the Valentine’s Day promotions
Analyze the effectiveness of each promotion tactic and adjust future strategies accordingly
